Case Studies

THE CHALLENGE

A Midwest tire company wanted to de-identify and rebrand over 275 different sized vehicles without losing work time in 90 days. Most of the vehicles were used from 8am to 3pm daily, except Saturday and Sunday. Adding to the challenge, the vehicles were in over 15 cities throughout 3 different states.

THE SOLUTION

Schedule DE-ID and Installation On-Site After Hours

The company contacted American Graphics to manufacture, de-identify, and install new graphics. AG went to work decal manufacturing, shipping, delivery, and De-ID/installation to all 15 locations was coordinated. The clients corporate office was able to access status information with up to the minute schedule and completions. The project integrated all phases of the process with American Graphics and the customer.

THE RESULT

A Fresh Message, Seen by Millions, and No Lost Time

The company now has over 275 re-branded work vehicles on the street. They deliver a new fresh message at a cost of less than $1 CPM (cost per thousand impressions). Putting the CPM in perspective, traditional media, such as TV, radio, and print, can cost upward of $20 CPM. The work was all completed on off days and after work hours with zero time lost. A potential multi-thousand dollar loss, from interrupted work, was avoided.

If you’d like to know how American Graphics can help plan your fleet rebranding project, contact us to get started today.